We asked the exciting Belgian to work with us on a special project where denim, innovation and a passion for experimentation come together seamlessly. Literally. Because the designer’s starting point was to challenge traditional construction techniques, and keep stitching to an absolute minimum. Instead he has used glue and tape. The result? A striking and innovative but highly wearable capsule collection consisting of jeans, denim jackets, knitwear and T-shirts. Each piece is unisex. We asked Van Beirendonck about what drives him, his design principles and love of denim.
Why did you agree to team up with us?
Well, I’ve worked a lot with denim in the past. I’m reminded of the early 1990s when I was working for Gianfranco Ferré, or later for Wild & Lethal Trash. In recent years, sadly, I haven’t been using the fabric so much for my own label. Jeans are a complicated and costly product to develop as an independent designer, and so I thought it would be a fantastic idea to team up with G-STAR to do this. It was a golden opportunity. A challenge.