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Skillfully finished with deep fades that contrast with the denim's original base shade.

Medium Aged

Straight Fit

The Revend is the heightened version of a classic 5-pocket jean. Based on denim’s humble beginnings as the uniform of the American working-class, this jean adds refined details to a timeless classic.<br><br><div class="contentBlock--buttonLink contentBlock-bodyAlign--textAlignLeft"> <a href="./revend" class="contentBlock-body-link">See all Revend jeans for men</a> </div>

Revend

The Revend Straight Jeans is cut from soft, medium weight denim with a bright indigo base.

Firro Stretch Denim

fibres are derived from sustainably sourced wood pulp and, by using less water and closed loops for process chemicals, have a lower environmental impact than conventional lyocell.

the LYCRA® fibers we use are high performance stretch fibers which hold a Gold Level Material Health Certificate from the Cradle to Cradle Products Innovation Institute.

fibers are free of toxic pesticides and chemical fertilizers.

made from fibers of the flax plant. Producing linen requires less energy and water compared to conventional fibers.

made from pre- or post-consumer cotton waste. By giving discarded resources a new life we save raw materials, water, chemicals and energy.

made from pre- or post-consumer plastic/polyester waste, of which PET bottles are the most common source. By giving discarded resources a new life we save raw materials, water, chemicals and energy.

producing hemp requires less pesticides and less water and is stronger than conventional cotton.

made from pre- consumer or post-consumer wool waste. By giving discarded resources a new life we save raw materials, water, chemicals and energy.

branded fibers are derived from the natural raw material wood and are certified with the <u aria-label="EU Ecolabel for textile products (license no. AT/016/001)" title="EU Ecolabel for textile products (license no. AT/016/001)" style="text-decoration-style: dashed;text-underline-offset: 3px;text-decoration-color: #197d37;cursor: help;">EU Ecolabel</u> for high environmental standards throughout their life cycle. LENZING™ and ECOVERO™ are trademarks of Lenzing AG.

a degradable premium stretch fiber from Japan, which holds a Gold Level Material Health Certificate from the Cradle to Cradle Products Innovation Institute.

a sustainable stretch fiber, partially made from recycled and renewable resources.

made from pre- or post consumer polyamide waste (spinning waste, fabric waste, industrial fishing net waste). By giving discarded resources a new life we save raw materials, water, chemicals and energy.

a recycled stretch innovation (elastane), re-made from pre-consumer materials. ROICA™ EF is certified according to the Global Recycling Standard (GRS).

fibres are made from beech wood sourced from sustainable managed forests. The characteristic of the modal fibre produced by Lenzing, compared to conventional modal, is the high recovery rate of the chemicals used and the reduction of wastewater.

Regenerative cotton is made through regenerative farming that improves soil health, reduce carbon footprint, improves water quality and regenerates the land.

TENCEL™ Lyocell with REFIBRA™ technology are produced in a closed loop system using wood pulp and recycled cotton pulp, creating a recycled fiber by recovering and reusing the process water and solvent. TENCEL™ and REFIBRA™ are trademarks of Lenzing AG.

By choosing products that contain Cotton (BCI), you are supporting the Better Cotton Initiative’s mission to help cotton communities survive and thrive, while protecting and restoring the environment. BCI applies a mass balance system, which means that the cotton is mixed with conventional cotton in a complex supply chain. Because the end product may therefore not actually contain Better Cotton, we choose not to rank it.

The Revend jeans is a slim, contemporary take on 5-pocket denim. Chunky back-pocket stitch-work and rivet reinforcements reference classic jeans, while the attitude is strictly modern.