"I think people will be surprised to see me like this,” Carlsen admitted. “Surely just as surprised as I was when I was picked for this." Shot by legendary Dutch photographer Anton Corbijn, the new campaign features black-and-white imagery of the chess prodigy, wearing raw denim from our latest collection.
To support the campaign, we will also host an interactive event with Carlsen: the G-Star RAW World Chess Challenge. On September 10, the Norwegian-born star will play an online game of chess against the world, with moves suggested by grandmasters Hikaru Nakamura, Maxime Vachier-Lagrave, and Judit Polgar. Bringing together chess enthusiasts from around the globe.
Photography: Anton Corbijn
01 July 2010
Collaborations
Magnus Carlsen for Fall/Winter 2010
He is the Mozart of chess. A child prodigy, he became a chess grandmaster at the tender age of 13. His performance at the 2009 Nanjing Pearl Spring tournament has been described as one of the greatest in history. Today, at only 19, Magnus Carlsen is the world's top-ranked chess player. His confident, unpredictable approach to the game seamlessly blends with our hardcore design philosophy. Making him the perfect yet unexpected face of our Fall/Winter 2010 campaign.