Fit. Form. Finesse.
Rhys McClenaghan is a trailblazer, wunderkind, and acclaimed artistic gymnast from Ireland. An overachiever from the beginning, McClenaghan won his first medal at a very young age. Now a double world champion and gold medalist at the 2024 Olympic Games, the gymnast is known for his perseverance and resilience. He is living proof that the discipline knows no boundaries. Considered one of the best pommel horse workers of our time, McClenaghan inspires the next generation of gymnasts. He approaches gymnastics similarly to how we approach denim, challenging the extremes to which it can go.
03 September 2024
Collaborations
Balancing the Blues
Artisans and athletes come together to execute excellence. Committed to unexpected combinations, we unveil our latest campaign featuring Olympic champion and artistic gymnast Rhys McClenaghan. Dedicated to his craft, he embodies the unbreakable spirit of an athlete. Together, we celebrate our craftsmanship and the artistry behind his discipline.
“I've always seen gymnastics as a form of art, much like fashion, the idea of performing gymnastics in denim is something I never imagined, but it’s a perfect fit.”
-Rhys McClenaghan-
Denim Developments
This season, we embrace experimentation. Whether it’s through unexpected combinations or updated silhouettes. Our new denim collection presents a combination of looser silhouettes and smart tailoring, drawing inspiration from our past. In the campaign, McClenaghan is featured wearing the latest addition to our denim innovations: the Bend 3D. The new jean allows for complete freedom of movement due to its anatomical design and looser silhouette. Meanwhile, womenswear introduces a new fit inspired by another unique sport: skateboarding. The Skater fit is a loose, high-waisted jean with innovative seam details, updating baggy jeans to suit women. The collection showcases the perfect balance of form and function.
This season, we embrace experimentation. Whether it’s through unexpected combinations or updated silhouettes. Our new denim collection presents a combination of looser silhouettes and smart tailoring, drawing inspiration from our past. In the campaign, McClenaghan is featured wearing the latest addition to our denim innovations: the Bend 3D. The new jean allows for complete freedom of movement due to its anatomical design and looser silhouette. Meanwhile, womenswear introduces a new fit inspired by another unique sport: skateboarding. The Skater fit is a loose, high-waisted jean with innovative seam details, updating baggy jeans to suit women. The collection showcases the perfect balance of form and function.