From Utility to Style
Just like workwear, this mode of transportation was once purely utilitarian. Now, it has become a fashion statement. With its predecessor being a simple wooden bar with two wheels, bikes have come a long way. Turning into stylish innovations equipped with hi-tech gadgets and gears. These vehicles embody a fusion of form and function, now offering both style and substance. In an age where conscious living and personal mobility are paramount, bikes take on a new responsibility. Beyond the primary function of transportation, they are also a reflection of the owner’s personality and style. Beyond functionality and into the world of fashion.
20 January 2008
Collaborations
Riding Into The Future
No mountain is high enough when it comes to our collaborations. This time, we join forces with American bike manufacturer Cannondale. Together, we are transforming vehicles into the new accessories. Creating 500 pieces of limited-edition bikes. Where functionality and fashion meet, and forbidden combinations emerge.
Gears of Innovation
Cannondale is known for its original and authentic product – bikes, where technology meets timelessness. The combination of their dedication to innovation and our devotion to craftsmanship has brought RAW Cannondale to life. A bike like no other, incorporating high-quality materials and supreme functionality. It captures our distinct aesthetics and innovative design. Presented with a unique look where vintage meets modern. All components received a custom paint job. Rims, spokes, brakes and cranks are painted the same utilitarian green. With a special touch of brown tires. It also features custom pedals, corked grips, and tube covers made from our textiles. The wheels of fashion are turning, and the bikes are at the forefront.
Cannondale is known for its original and authentic product – bikes, where technology meets timelessness. The combination of their dedication to innovation and our devotion to craftsmanship has brought RAW Cannondale to life. A bike like no other, incorporating high-quality materials and supreme functionality. It captures our distinct aesthetics and innovative design. Presented with a unique look where vintage meets modern. All components received a custom paint job. Rims, spokes, brakes and cranks are painted the same utilitarian green. With a special touch of brown tires. It also features custom pedals, corked grips, and tube covers made from our textiles. The wheels of fashion are turning, and the bikes are at the forefront.