19 July 2024

Fashion

White Denim in The Limelight

a woman in white jeans and a white denim jacket on

In the heat of summer, denim options renew. And while blue jeans are a forever classic, white denim is a unique alternative to the timeless staple. With its minimalistic appeal, it also offers the perfect canvas for endless creativity, whether it’s a pair of jeans or summer jacket.

A Clean Slate

Like its blue counterpart, white denim traces its roots back to workwear. With the hippie movement embracing the style in the late ‘60s, white denim symbolized a break from traditional norms, moving away from the conventional blue jean. The era, characterized by rebellion and individuality, found its creative outlet in fashion, and white denim set the stage for new beginnings, offering a clean slate. Since then, the style has evolved beyond its humble hippie beginnings, becoming a fashion staple in the ‘80s and ‘90s. And in recent seasons, white denim seems to be making a comeback. Moving away from the overstimulation of Y2K and maximalist trends, the fashion industry is now embracing minimalism, rediscovering the timeless appeal of black and white.

Statement Style

White denim is a fabric that stands out without being overpowering, perfect for creating elegant yet effortless looks. And thanks to its versatility, it’s ideal for all occasions, from casual to formal. For easy days, you can style a pair of loose Judee or slim 3301 jeans with a graphic tee. When it comes to denim jackets, go for the cropped Wander or the off-white Dakota. And if you’re looking to make a statement, style the jeans together with the jacket for an all-white, denim-on-denim outfit. To elevate the look, add a statement belt and complete it with a pair of heel boots or classic sneakers.
a man in a white jacket and sunglasses posing for a picture
a woman in white pants and a hat posing for a photo
a man in a black t-shirt and white jeans standing
a woman in white pants and a white jacket is posing

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