Foam dyeing is a new and improved approach to yarn dyeing. Foam replaces the large vats of water and chemical baths, typically used in conventional indigo dyeing. This means zero water and a lower amount of chemicals were required to transfer indigo dye to the fabric. A greener solution, with the same outcome. Foam dyeing is the innovative technique eliminating water waste, used for our new capsule collection.
08 August 2023
Responsibility
Foam Dyed: A Firm Favorite
Our first ever foam dyed capsule collection
Time flies. Innovation grows. Initiatives improve. Every season, we look at our ongoing practices to see how we can replace them with greener solutions. From fabric choices to production processes. Now, we put the magnifying glass on water waste. By introducing our latest collection and the dyeing technique that doesn’t waste a drop of water.
Face The Facts
The Other Innovations
- Made with 100% recycled fabric fibers, helping to reduce waste.
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Including wood-based fibers where no artificial irrigation has taken place.
- Crafted in raw denim without any additional washes or treatments.
- Produced in a deep, indigo color.
- With premium contrast seam detailing.
Refined. Renewed. Responsible.
The six styles from our capsule collection offer the ideal starting point to any wardrobe. Elevate your outfit with the classic denim jacket, loose staple jeans or everyday miniskirt. Enjoy the deep indigo look produced from the unwashed, untreated and foam dyed combination.