In the course of its business activities and offering and providing the products and services, G-Star will need to process personal data. “Personal Data” is any information that can directly or indirectly be used to identify a natural person. You provide most of your personal data directly to G-Star. In some cases, the personal data is collected automatically by G-Star, or obtained from a third party source.
Below, we will explain per category as indicated in paragraph 1 which personal data is processed by G-Star, for which purpose(s) and on which legal basis. It is possible that you fall in more than one category, for instance if you are a customer of G-Star and also participate in G-Stars promotional activity.
a. You are a customer of G-Star
G-Star processes personal data of its customers to enable the sale of products, for which G-Star needs to be able to enter into an agreement with you, process your payment and ship the product to you. Furthermore, it is necessary for G-Star to conduct related processing such as provide security, fraud prevention and credit checks and registration.
In this context, G-Star processes the following personal data:
- Contact information, including your name, (invoice and delivery) address, e-mail address and phone number;
- Personal information, including your date of birth and preferences;
- Order information, including product, size, payment method, shipping method, order history;
- Financial information, including your bank account number, credit card number, invoice specifications, order amount, payment status;
- Optional information, such as your gender, company information and account details.
Furthermore, you can make use of the following related services of G-Star:
Account: to optimize and simplify your shopping experience, you can create an account on the Webiste. To create an account, G-Star needs the following information:
- Contact information, including your name, address, e-mail address and phone number;
- Account information, including your e-mail address and password.
In addition, you can provide the following optional information in your account:
- Personal information, including your gender, date of birth and company information;
- Preferences, including your preferred store, product categories and size.
Customer Service: if you have questions or complaints regarding the products or services of G-Star, you can contact G-Stars customer service. The customer service can be reached by telephone or by using the contact form on the Website. Before G-Star can process your question or complaint, G-Star may need to verify your identity based on you personal data. In the course of the customer service activities, G-Star may receive the following personal data:
- Contact information, including your name, address, e-mail address, age, gender, data of birth, nationality and phone number;
- Content, including the subject of the message, remarks, images and screenshots, the content of the telephone conversation;
- Optional information, such as order number.
The legal basis for this processing of personal data is that processing is necessary for the performance of the contractual relationship with you, for the legitimate business interests of G-Star to provide and improve their products and services, and/or to comply with statutory legal obligations of G-Star.
b. You have a subscription to the G-Star newsletter or participate in a promotional activity of G-Star
G-Star would like to keep you informed of news relating to G-Star and send you special offers. If necessary we will ask your consent before sending you our newsletters and offers. To send you our newsletter, G-Star processes the following information:
- Contact information, including your name, address, e-mail address, age, gender, data of birth, nationality, phone number, Social Media details;
- Order information, including order history, preference history, products in basket;
- Preferences, including preferred store (location), size;
- Technical information, including subscriber key, account type, customer sentiment.
If you have indicated your preferences in your account, we will tailor our communication to what we think you will be interested in and provide you with personalized offers. Each communication will include an opt-out link to allow you to unsubscribe from the newsletter. You may also adjust your preferences in your account.
Promotional activity. G-star may also organize a promotional activity in which you may participate. To conduct the promotional activity, including for instance to select a winner and communicate the results, G-Star may require the following information:
- Contact information, including your name, address, e-mail address, age, gender, data of birth, nationality and phone number;
- Promotional information, including the content you provide in order to participate in the promotional activity;
- Technical information, including a promotional code.
The legal basis for this processing of personal data is consent, unless that processing is necessary for the performance of the contractual relationship with you, for the legitimate business interests of G-Star to provide and improve their products and services, and/or to comply with statutory legal obligations of G-Star.
c. You visit the Website
If you visit the Website, G-Star will - after obtaining your consent where legally required - automatically collect information by means of cookies and similar technologies. This information may consist of:
- Identifiers, including IP-address, cookie-id or device-id;
- Information about your connection to the website, webpages and/or the ad server, including the date, time and type of the connection;
- Internet browser details, including browser type and language settings;
- Operating system details, including OS type and language settings;
- Device details, including location and (in case of mobile device) longitude, latitude, model and carrier;
- Use of and interaction with the website, webpage or advertisement, including your interests and click-trail;
- Information on the advertisements presented to you;
- Social Media details, such as account details.
G-Star uses this personal data for the following purposes:
- To perform our obligations under our agreement with you;
- To help us and third parties obtain information about your visits to the Website;
- To analyse your use of the Website to improve our Website;
- To deliver advertising, communications and content from us and third parties, on our Website and those of third parties, specific to your interests;
- To remember your language and other preferences;
- To help you obtain information you are looking for;
- To provide a safe and secure service and transactions;
- To measure how many people use our sites, and how they use them, to keep our sites running efficiently and to better understand our audiences;
- To secure, amend and improve our Website;
- To provide your information to third parties in accordance with this Privacy statement.
We will analyze your information to build individual profiles. These profiles will be used to predict future interests and display targeted (online) advertisement. The aim is to provide you with offers that are relevant and interesting for you. The profiling is based on your (surfing) behaviour on the internet. This includes the viewing of advertisements, any interaction with it and the overlap between desktop and mobile usage. As your name is not collected, we expect that our profiling will have no further impact, other than providing you with a more pleasant user experience.
To learn more about the use of these technologies, please consult our
Cookie Statement.
The legal basis for this processing of personal data is consent, unless that processing is necessary to provide for the legitimate business interests of G-Star to provide and improve the Website and show you relevant offers, and/or to comply with statutory legal obligations of G-Star.
Rakuten Advertising may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights, please use the below links.
d. You visit a G-Star store
When you visit a G-Star store, either owned and operated by G-Star or by an independent entrepreneur, G-Star may process your personal data for the following purposes.
Protecting rights and security. In order to protect the rights and security of our organization, employees and visitors and in order to investigate crimes or violations of our policies we have a legitimate interest to process the following personal data:
Improving product and services. In order to improve our products and services, for example by counting the number of visitors to G-Star stores and optimizing the lay-out of products in G-Star stores, we may process the following personal data:
- First and last name;
- E-mail address;
- Identifiers such as your MAC address or IP address;
- Time and location of your visit to a G-Star store.
The legal basis for this processing of personal is consent, unless the processing is necessary for the purposes of the legitimate business interests of G-Star to improve its products and services. We may for example ask for your consent when you log-in to Wi-Fi in G-Star stores. Some of the personal data mentioned above may be provided to G-Star by third party service providers, such as SO WIFI.
Signing up for the newsletter. When you visit a G-Star store, you may be provided the opportunity to sign up for our newsletter. Please see the information above where we explain which personal data we may process when you have signed up for the newsletter. When you decide to sign up for the newsletter during a visit to a G-Star store, we may process the following personal data:
- First and last name
- E-mail address
The legal basis for this processing of personal is consent, unless the processing is necessary for the purposes of the legitimate business interests of G-Star to improve its products and services.