Engineering Excellence
Land Rover has long been a front-runner in the automotive world, driven by relentless innovation and adaptability to evolving technologies. Since debuting its first multi-purpose vehicle in 1948, the brand has become synonymous with high-performance and off-road excellence. Designed to conquer tough landscapes, the Land Rover Defender 110 embodies limitless exploration and inspiring journeys. Much like our aim in denim design. Pushed by our future forward stance, we transcend boundaries. We drive to new design frontiers together, resulting in the RAW Defender. A rugged icon. Fitted out to our raw aesthetic.
01 May 2005
Collaborations
Denim Drive
Supreme functionality and purposeful construction. Our mission is driven by the same power engine that propels Land Rover. Blazing new trails across the fashion and car industry, we joined forces with the British automotive company, presenting the RAW Defender. A unique showcase of Land Rover’s most hardcore vehicle. Revamped with our signature touch.
Hardcore Details
Covered by a brown leatherette roof, the RAW Defender is available in Pennine Grey, a unique color especially formulated for us. The spare wheel, coming with a brown cover, is embellished with our logo. Special features such as the radiator grill, front bumper, undershield and vents in the front wings are finished with punched holes. Exclusive to this collaboration, the RAW Defender logo is emblazoned on the bonnet, side panels, and front wings. Each car showcases a unique serial number starting with 3301, our own denim production code.
Not just a car. But a lifestyle. Raw and exceptional. The RAW Defender is available from this summer at Land Rover’s concessionaries throughout the Netherlands and can be imported to all European destinations.
Covered by a brown leatherette roof, the RAW Defender is available in Pennine Grey, a unique color especially formulated for us. The spare wheel, coming with a brown cover, is embellished with our logo. Special features such as the radiator grill, front bumper, undershield and vents in the front wings are finished with punched holes. Exclusive to this collaboration, the RAW Defender logo is emblazoned on the bonnet, side panels, and front wings. Each car showcases a unique serial number starting with 3301, our own denim production code.
Not just a car. But a lifestyle. Raw and exceptional. The RAW Defender is available from this summer at Land Rover’s concessionaries throughout the Netherlands and can be imported to all European destinations.